EDITOR NOTE: Google is now under fire, facing a class action suit for selling users’ real-time data to companies bidding for ad space on their platform. Selling user data is nothing new in the digital and social media space. You just have to assume that the regulation of privacy, similar to cybersecurity, will always change and escalate as companies find more ways to gather and use your data. But let’s look a few steps ahead at what this might mean for your money. When tech companies begin offering financial services under Industrial Loan Company charters, and when digital currencies begin circulating in the economy in place of physical cash, digital platform providers will have access to all of your transactional information. There is nothing that will remain private. How much you have, what you buy, your financial habits, your entire wealth profile will be made vulnerable and viewable through countless digital entryways. Who’ll be watching? You’ll never know. It can be the government, a corporation, a hacker. Vaults shouldn’t have open windows, but in the world of digital finance, all of your money is “virtually” open for those who are able to obtain the right code. There’s only one way to avoid this potentially damaging fragility. Physical non-CUSIP gold and silver. Otherwise, be willing to accept financial transparency, because that’s where we’re all heading.
Last week, a law firm filed a class action suit against Google for allegedly breaking its promise of not selling users' data. The lawsuit centers around Google's use of so-called real-time bidding, where companies place bids to win advertising space in peoples' web browsing sessions. As part of that, companies obtain sensitive information about the users, even if they don't win, or even intend to win, the ad placement, the suit claims.
"Plaintiffs bring this class action on behalf of themselves and all Google account holders in United States who personal information was sold or otherwise disclosed by Google without their authorization," the lawsuit reads.
The suit opens with a screenshot of a Google site, which reads "We do not sell your personal information to anyone."
"Google breaks these promises billions of times every day," the suit then alleges.
The suit says its plaintiffs engaged Professor Christo Wilson, associate professor at Northeastern University's Khoury College of Computer Sciences, to help determine which entities receive Google real-time bidding data.
"Professor Wilson identified 1.3 million separate publishers participating in Google's ad systems. Each of those publishers is a potential recipient of Google RTB [real-time bidding] Bidstream Data, including the personal information Google tells account holders it will not share," the lawsuit reads.
The lawsuit also points to a letter the office of Senator Ron Wyden sent to the Federal Trade Commission last July.
"Few Americans realize that companies are siphoning off and storing that 'bidstream' data to compile exhaustive dossiers about them. These dossiers include their web browsing, location, and other data, which are then sold by data brokers to hedge funds, political campaigns, and even to the government without court orders," that letter read.
Venntel is a contractor that sources location data and then sells that to government agencies, such as Immigration and Customs Enforcement (ICE) and Customs and Border Protection (CBP). In October, Motherboard reported that CBP refused to tell Congress its legal reasoning for tracking Americans without a warrant with data bought from Venntel. As part of that report, an aide for Senator Wyden said that CBP officials believe the Venntel data is sourced both from software development kits (SDKs)—bundles of code included in ordinary apps—as well as bidstream data.
Bleichmar Fonti & Auld LLP, the firm behind the lawsuit, has previously won settlements of tens and hundred of millions of dollars.
Google did not immediately respond to a request for comment. Lesley Weaver from Bleichmar Fonti & Auld LLP and who is listed on the case docket declined to comment beyond the contents of the lawsuit.
Originally posted on Vice