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Major Brands Raising Prices For Consumer Products

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EDITOR NOTE: We heard the shot ring out earlier this year and we knew it was just a matter of time before impact. The Producers Price Index signaled an alarming rise in “input costs,” essentially, that the cost of production in certain industries has been running a bit hot. Now, we’re seeing its effect on the consumer end of the product cycle. As the article below shows, price increases are popping up in areas where consumer products have been typically stable. We’re talking peanut butter, toilet paper, drywall, etc. What we’re beginning to see is a dramatic and potentially debilitating rise in inflation. And there’s no better time than now to begin hedging your dollars against its erosion in purchasing power. It’s time to buy non-CUSIP gold and silver. Save your wealth, save your tears, or be ready to “eat bitter.” 

Kimberly-Clark said Wednesday that it would hike prices on staples like Scott toilet paper and Huggies diapers, joining the growing list of consumer products companies that are raising prices.

Higher commodity costs are putting pressure on companies’ profits, but cash-strapped consumers who are still reeling from the impact of the coronavirus pandemic could opt for cheaper private-label products instead. In February, the unemployment rate was 6.2%, according to the Department of Labor. Consumer products companies are also starting to lap their surging sales sparked by last year’s stockpiling, and many analysts are predicting lower sales as more consumers get vaccinated and return to pre-pandemic habits.

Prices on most of Kimberly-Clark’s North American products will rise by the mid-to-high single digits, and consumers can expect to see most of the higher price stickers by late June. Impacted business segments include baby and child care, adult care and Scott toilet paper. If rival Procter & Gamble follows its lead, consumers could also see higher prices on Pampers diapers and Charmin toilet paper.

Shares of Kimberly-Clark rose more than 1% in morning trading. The stock has climbed 10% in the last year, giving it a market value of $47.6 billion.

J.M. Smucker was among the first to raise prices as commodity costs hit profit. The company hiked the price of its Jif peanut butter in August as peanut yields fell, and its competitors followed its lead.

“In this case, and particularly in peanut butter, it was very clear that we were experiencing cost pressure and could demonstrate that to our trading partners and so forth,” CEO Mark Smucker told analysts in November.

General Mills CFO Kofi Bruce said on the company’s March 24 earnings call that it is taking action now and in the coming months to raise prices. The company fell short of Wall Street’s estimates for its fiscal third-quarter earnings, hurt by higher commodity costs. The coming price hikes would benefit its results for fiscal 2022, which starts in late spring.

Originally posted on CNBC

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All articles are provided as a third party analysis and do not necessarily reflect the explicit views of GSI Exchange and should not be construed as financial advice.

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